Developing an SEO-Optimized Website Architecture Based on the JAMStack Architecture Approach

Abstract

This paper explores the JAMStack architecture and its application in website development, focusing on the roles of Content Management Systems (CMS) and Static Site Generators (SSG). It adopts Contentful as the Headless CMS to separate content and presentation, and uses Gatsby (React-based SSG) to render static pages and enhance performance. From content management, page construction to website deployment, this paper systematically elaborates on SEO optimization strategies. A comprehensive test plan is conducted to verify page loading performance, mobile adaptation and accessibility, which proves that the JAMStack-based architecture can effectively meet SEO standards and support better content marketing performance.