Vol. 1 No. 2 (2026): Special Issue: Digital Transformation and High-Quality Development of Rural E-Commerce

About This Special Issue   This Special Issue focuses on the theme of Digital Transformation and High-Quality Development of Rural E-Commerce, aiming to explore how digital technologies reshape rural commercial ecosystems, drive industrial upgrading, and empower China’s rural revitalization strategy. Topics of Interest Include, But Are Not Limited To:

• Digital transformation paths of rural e-commerce and agricultural product brands
• E-commerce-driven innovation in rural logistics and supply chain systems
• Digital marketing and live-streaming commerce in rural areas
• Policy support and regulatory frameworks for the development of rural digital economy
• Case studies of e-commerce clusters and industrial integration in rural revitalization
• Sustainable business models and talent cultivation for rural e-commerce

We welcome original research papers, reviews, case studies, and policy analyses from scholars, practitioners, and policymakers. Submissions will undergo rigorous peer review to ensure academic quality and practical value.